Why we exist

Through our experience working in Data & AI consultancy for a diverse range of clients, we realized that many organizations struggle to realize business value with data solutions. This led us to develop a strong desire to approach things differently.

At Latitude, we believe that true success in Data & AI starts with understanding the customer. We create clarity in the field by placing your customers at the heart of every solution. By focusing on their needs, behaviors, and preferences, we deliver practical, future-proof roadmaps that directly address the challenges and opportunities your organization faces.

We’ve seen firsthand how starting from abstract data concepts or technology-first approaches often leads to solutions that miss the mark. Instead, we begin by asking, “How does this benefit the customer?” This customer-centric perspective ensures that every data point collected, every analysis performed, and every AI model developed has a clear purpose: to enhance the customer experience, drive revenue growth, or optimize costs in ways that truly matter to your business.

We practice what we preach, executing our strategies with a relentless focus on the end-user and the business case. This approach consistently delivers added value, turning data into actionable insights that resonate with your customers and drive tangible results for your organization.

We are not here for the short haul. We believe in leading by example and building long term relationships that provide value.

The benefits of working with us are:

We focus on short term gains that are in line with the long term vision
We honour simplicity and purity
We deliver peace of mind and return on investment

… and we make sure to have fun along the way. So sit back and enjoy the ride.