1. We Build Customer-Obsessed Data & AI Solutions
Customers are at the core of any business, but most companies are struggling to leverage and act on their customer data. By knowing where and how to look at your customers through a strategic lens, we collaboratively implement solutions with your team that increase your customer value from a retention and monetary perspective. We build custom solutions when needed but customise out of the box when best suitable.
Every data & AI solution we build has a measurable revenue-generating or cost-saving outcome.
We help you develop a competitive advantage by forming a complete view of your customer unit economics. Did you know that on average 65% of value comes from 20% of the customers? What causally drives that value? That’s a window in increasing the value of the other 80%—Latitude’s specialisation, from analysis to action.
Solutions: Predictive Model Development, Value Driver Tree, Customer lifetime Value (CLV) modelling, CLV-Segmentation, Causal Input/Output Mapping, VIP Customer Protocol, Churn Prevention Framework
Anneclaire Kniese – Business Development Manager at Bindinc:
“Latitude has worked very hard for us with an excellent attitude on a project that was under significant time pressure. The project member was highly skilled at maintaining an overview, which has greatly assisted us in this complex project.”
2. We Build Data Infrastructure & Platform Development
Empowering your team starts with making data accessible and actionable. At Latitude, we don’t just make data available; we architect it to drive insights and fuel your business goals. Our approach ensures that your data infrastructure:
- Aligns with user needs: We structure your data to optimize its use for the specific people and processes within your organization.
- Scales with your ambitions: Our technical groundwork is designed to grow alongside your business, supporting advanced analytics and predictive models as you evolve.
- Enhances decision-making: By making data easily interpretable and accessible, we empower your team to make data-driven decisions quickly and confidently.
- Adapts to your environment: With a cloud-agnostic mindset, we leverage best-in-class tools across platforms like Azure and AWS to create a solution tailored to your unique ecosystem.
- Prioritizes security and compliance: We build robust security measures and ensure compliance with relevant data regulations, safeguarding your customers’ trust.
By focusing on these principles, we transform your data from a passive asset into an active driver of business value, directly supporting your customer-centric strategies and operational excellence.
Each year, the requirements for data storage and processing in businesses are increasing by at least 25%. This growth requires strategic management to ensure data is efficiently available to end users and cloud costs are controlled. More data engineers may seem like the solution, but it’s often more about re-evaluating your infrastructure. Latitude offers a fresh perspective and specialised expertise to keep your data strategy both effective and cost-efficient.
Solutions: Cloud Data Infrastructure, ELT/ETL development, Data Catalog & Lineage Tools, AWS, Azure, GCP, Snowflake, Databricks, DBT
Cornelie Klercq – Former Head of Data & Marketing at Banijay Benelux:
“Viewer ratings are the backbone of our work in the data department at Banijay. Latitude has been essential in assuring accuracy in the processing and the timely availability of the data.”
3. Data Strategy — Organize & Plan Data Initiatives
Unlocking the true potential of your data isn’t just about having it—it’s about strategically leveraging it to drive tangible business outcomes. Many organizations find themselves in a familiar scenario: valuable data at their fingertips, perhaps even some successful initiatives, yet struggling to fully capitalize on this asset or achieve the expected return on investment.
At Latitude, we believe in flipping the script. Our approach ensures that you:
- Start with the end in mind: We help you identify and quantify the business value before building solutions, ensuring every initiative has a clear purpose and measurable impact.
- Align with customer needs: By understanding your customers’ pain points and desires, we prioritize data initiatives that directly enhance their experience and drive loyalty.
- Prioritize for impact: We work with you to create a roadmap of data initiatives, ranking them based on potential business value, feasibility, and alignment with your strategic goals.
- Build a holistic implementation plan: Our comprehensive approach covers the essential three components of people, processes, and tools, ensuring your organization is fully equipped to execute and sustain data-driven strategies.
- Foster a data-driven culture: We help you cultivate an environment where data-informed decision-making becomes second nature, from the C-suite to the front lines.
By organising and planning your data initiatives this way, we transform data from a passive asset into a strategic driver of business growth. This approach not only maximises your return on investment but also ensures that every data initiative directly contributes to improving customer satisfaction, operational efficiency, or revenue growth.
Research shows that 76% of major global brands have not created a data-driven organisation. Trying to implement AI without a solid foundation of data excellence leads to failure. As Monica Rogati, the developer of the data science hierarchy of needs, puts it: “More often than not, companies are not ready for AI.” This is because AI is at the top of the hierarchy, and attempting to do AI before addressing the lower levels, such as data collection and reporting, will result in suboptimal outcomes.
Solutions: Data Strategy, Data Architecture, Agile Development, Data Governance, People Strategy