Our Process

At Latitude, our approach to driving your business success is methodical and proven, distilled into a four-step process that ensures measurable outcomes every time:

  1. Benchmark
    We start by mapping out your current landscape. This involves understanding the specific challenges your business faces, defining what success will look like, and establishing a baseline measurement. This phase sets the foundation for our strategic path forward.

    1. Problem Scope
    2. Definition of Success
    3. Null Measurement
  2. Business Case
    Next, we focus on creating a business case. We estimate the potential benefits our solutions can bring, set clear measurable targets, and provide justification for the project and investment. This step is about creating a roadmap that aligns with your business goals & strategy.

    1. Calculate Potential Upside
    2. Target Setting
    3. Justification
  3. Build
    Time to build! We create the necessary tools and infrastructure. In case it is needed, we develop the data infrastructure that serves anything from BI to AI, carefully deciding between custom-built solutions and customising existing tools (buy vs. build), ensuring an efficient fit for your needs that drives the most amount of value in the shortest time.

    1. Data Infrastructure
    2. BI to AI – Let’s not kill a fly with a bazooka
    3. Custom vs. Customised – Make sure there is a good case to be made for the build vs. buy consideration.
  4. Validate
    Finally, we test and refine our solutions. We quickly move to field-testing, iterating to enhance value and usability. This stage involves a delta measurement to demonstrate the tangible value added compared to the initial benchmark.

    1. Let’s work quickly towards field-testing the solution
    2. Iterate to get to a value-adding easy to use solution.
    3. Create a delta measurement to compare to the null-measurement

 

Our Philosophy

Everything we do and what we build comes from a philosophy that is grounded in four fundamental principles:

  1. Customer Centricity
    The customer should be the unit of analysis for every business. The existence of any business is determined by the value they provide to customers. As a result, your business should never reason from within, but should have the customer central in everything you do.
  2. Measurable Impact
    We don’t believe in guesswork. Our approach starts with a baseline measurement, sets a clear definition of success, and quantifies the impact of our solutions. If it can’t be measured, it can’t be managed.
  3. Execution over ideas and simplicity is key
    We like to build the first simple version of a product fast. Action speaks louder than words; practical evidence is crucial for our ideas. 
  4. Intuitive Design
    Nothing gets adopted without a good looking & intuitive user experience. We distil complex data and AI into elegant, intuitive interfaces. Our solutions stand out in a field often cluttered with complexity.