Client and Challenge
Bindinc is a media company that connects viewers with content. By combining program information with its knowledge of viewers, they make programs more attractive, target specific audiences, and improve discoverability.
Bindinc has an in-depth understanding of viewers’ viewing behavior through their database which holds viewing data of more than 7 million viewers. This database is constantly growing by the choices that are made by their viewers every day. This allows Bindinc’s knowledge of video viewing in the Netherlands to continue to grow.
As media companies in the Netherlands struggle to gain the necessary insights in the streaming and Video On Demand (VOD) market, Bindinc saw itself as being in a unique place to develop and showcase these valuable insights into a dashboard.
The challenge was to rapidly develop an MVP that would effectively leverage Bindinc’s catalog data and panel data to give insightful information about the streaming market.